Ethique Shampoo Bar Tone It Down Purple 110g
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With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra colour power.
Best used in conjunction with Ethique Tone It Down conditioner for bright, luminous locks.
If you find it doesn't lather as much, it's because it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.